WFen

Cairo, Egypt--(BUSINESS WIRE)--EasyCash, a revolutionary digital wallet solution for effortless all-out online payments, has been recently soft-launched for iOS and Android users in Egypt.

EasyCash has become the first mobile payment application for Wallet Factory that was made to align with the Egyptian interoperability market standards for QR code-based digital payments and acceptance. Via seamless integration through Mastercard and Meeza, the nationwide payment network system, EasyCash enables its users to make online payments and access funds wherever, whenever and however they choose.

The finance mobile application embodies a holistic digital financial ecosystem providing Egyptian smartphone users with a wide range of in-app payment options. EasyCash is designed to streamline everyday consumer monetary transactions while enabling mobile app users with full access to their personal banking services on the go.

EasyCash takes pride in being the latest company specialized in electronic portfolios to fully comply with the most recent Central Bank regulations. Due to that, it was officially licensed by the Central Bank of Egypt. The finance app launch has been made possible due to enormous efforts of honorable forward-thinking investors and FinTech enthusiasts from Egypt and the United Arab Emirates. That is, the Arabian Gulf Investments Company has acquired key stakes of EasyCash recently. Thanks to their utmost commitment, EasyCash has become a convenient tool of financial operations for both merchants and app users.

“The emergence of new global technology innovations, especially in mobile use, has become a key driver of digital transformation along with financial inclusion growth in the region,” said Hesham Omran, CTO of EasyCash. “The finance application offered in the Egyptian market helps encourage mobile phone users and merchants towards the widespread adoption of digital payments.”

The customer acknowledgement alongside governmental approval that EasyCash received from the outset is primarily attributable to its full conformity with the best user experience practices and regulatory compliance requirements. To help with that, a reliable FinTech service provider with deep experience in creating digital financial ecosystems was needed.

Wallet Factory is happy to be chosen as a key software vendor for developing the EasyCash payment ecosystem. As the company with an extensive hands-on expertise in implementing digital financial solutions in the region, Wallet Factory took sole responsibility for facilitating end-to-end product development. Along with the diligent technical and business teams of EasyCash, the company carried out a compliance check, penetration testing, and third-party integration.

“Wallet Factory enables banks, mobile wallet operators and other financial scaleups with reliable eWallet solutions for merchants and consumers ensuring faster time-to-market rates,” said Michael Miro, Co-Founder and CEO of Wallet Factory. “Speaking of EasyCash, the Wallet Factory team succeeded in delivering the full-fledged finance app that truly meets and exceeds the business and end user expectations.”

As of the launch date, EasyCash is rolled out in two versions—business and customer mobile applications, as well as a web admin control console. Both apps for merchants and end users enjoy rich functionality and sleek UI/UX design with a raft of features for seamless payment experiences.

Consumer app:

• QR code-based payments & Online cards
• Send & Receive Peer-to-Peer transfer requests
• • Split-the-Bill and Shake-to-Pay options

Merchant app:

• Quick new merchant onboarding and registration
• In-Store payments for restaurants, retail, and other services
• QR code generation and Payment history

Web admin panel:

• Reporting tools for merchant & consumer wallets and operations
• Database with consumer and merchant lists along with an accounting model for different accounting and business entities
• Settings for overdraft limits and commission fees

The overall business vision of EasyCash is to transform the MENA region into a cashless society. In the meanwhile, the company’s mission statement is defined by user requirements, with a laser-focus on providing unparalleled digital payment solutions, offering innovative & secure payment methods as an alternative to cash.

About Wallet Factory

Wallet Factory is a reliable FinTech solution provider for financial businesses seeking software products & services that drive outright revenues. Wallet Factory provides access to secure and low-cost financial and digital services to underbanked communities under Wallet operator brand in any country based on the ”Wallet-As-A-Service” model leveraging its experience as a fintech solution provider in emerging and mature markets.

About EasyCash

EasyCash aims to encourage the Egyptians toward digital payments simplifying the payment process and creating a seamless purchasing experience. EasyCash offers a complete technology suite aggregating the payment ecosystem while leveraging its technology to alter the financial sector and lead the transformation towards financial inclusion.

Contacts

Wallet Factory

Michael Miro

CEO

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EasyCash

Hesham Omran

CTO

 

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