Loyalty Programs for Fitness/Gym in South Africa (RSA)

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    Loyalty Programs for Fitness/Gym in South Africa (RSA)


    Loyalty programs in fitness are similar to offerings in other industries in their general idea, but they vary significantly in detail. A definition of a loyalty program suggests that it is aimed at customer retention, presupposing that loyal clients are ready to spend more with the company. In this regard, fitness is no different from other industries that utilize loyalty programs. Gyms provide rewards to their returning customers, thus saving funds on advertisements. Selling to existing customers is much simpler than gaining new ones, which makes client retention the main target of loyalty programs. Gyms frequently utilize bonus systems that presuppose granting points for accomplished actions to reward their returning clients. Points serve as a means of showing the customer’s progress in achieving a certain bonus. Members of a fitness club can receive the points for any sort of expenses or actions, depending on the club’s promotion policies.

    Advantages for Companies


    Fitness clubs benefit from loyalty programs significantly as they gain a loyal customer base at a negligibly low price. For companies, such promotions commonly presuppose carrying no direct expenses as they are based on promises for the future. All that any fitness club has to do is to adjust points’ distribution evenly so that customers would feel that rewards are granted in accordance with their expenses. Numbers suggest that loyalty programs have proved their effectiveness in practice. Eighty-six percent of businesses that have launched such promotions experienced revenue growth. Customer retention has increased in 74% of companies that offer rewards for frequent buyers. Besides, 55% of members of loyalty programs state that they are more likely to invite their friends to join. Thus, fitness clubs make customers willingly promote their businesses by offering rewards.

    Loyalty Programs’ Benefits for Customers


    Buyers like being rewarded for the purchases they make; so, they would more likely stick to a company that grants the bonuses, even if its prices are higher compared to other offers on the market. Members of a reward program can save money without inputting any significant efforts, which increases their satisfaction with the company’s services. When clients know that the company cares about their needs and values their engagement, they would stay with this entity for longer, thus creating a mutually profitable environment. Clients whose loyalty is rewarded will encourage their friends to purchase from the company as well, strengthening the ties between the local community and business.

    How to Design Technologically Advanced Promotions?


    Creating a complex reward system requires using a psychology trick based on dividing customers into 2 categories: low spenders and loyal high spenders. Advertising promotions to these groups would require different approaches: Low-point ratio: 1 point granted per every dollar spent; High-point ratio: 100 points per each dollar. The high-point ratio is aimed at rewarding newcomers and low spenders as they would feel closer to a bonus when granted 100 points. Large numbers bear more significance even if they do not mean anything. Loyal member, on the other hand, should be rewarded at a low-point ratio, as for them, 8 points out of 10 seem to be more attainable. Loyalty programs are not that simple to implement for small or inexperienced companies. Professional assistance from mLoyalty can save a significant amount of time and effort spent on planning, designing, and supporting a decent reward system.
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