Coalition Loyalty Program in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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lotok logo
oneprice logo
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intertop logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    Coalition Loyalty Program in Nigeria


    It is easy to find a wide range of instruments for maximizing your company’s profits and attracting new customers. However, one of the most efficient and rewarding examples is building a loyalty system for your brand. Any existing field of business can benefit greatly from incorporating loyalty solutions. It is currently widely used in all kinds of retail, hotel and restaurant business, fuel retail and even telecommunications. There are many other examples, although the above-mentioned spheres utilize their rewarding programs the most.

    There is a specific type of rewards solutions usually proffered by smaller or medium businesses. It is called a coalition loyalty system. mLoyalty coalition programs are developed for working with two or more companies at the same time. Such a coalition opens new opportunities for each company involved and its clients as well. There are many examples of similar systems in the modern market.

    The Advantages of Utilizing a Coalition Rewarding Program for Companies


    The coalition loyalty solutions work in a similar way as any program developed for a single business. However, they have some additional benefits, which many companies find quite valuable.

    Here are some examples of the advantages offered to the companies working under a coalition system:

    Cost efficiency – the funding of the project is divided equally between all the businesses participating in the coalition, which makes developing and maintaining such a program more affordable;
    Setting up loyalty solutions – there is no unified scheme for the system, which allows the companies to choose all the necessary rewards and a type of the program;
    Reviewing customer information – with an extensive set of tools, you will be able to analyze and categorize the client base of the entire coalition, obtaining valuable data for the loyalty program;
    Possibilities for communication – there is a number of communication channels available for delivering information to the coalition’s clients.

    The Benefits of Participating in Coalition Loyalty Programs for Customers


    There are actually new opportunities for clients as well due to the accessibility of such programs. They offer the same benefits as a normal loyalty system but even multiplied. This means that you will receive even more bonuses, rewards, nice deals, and discounts. Moreover, you will need one bonus card instead of multiple cards for each company.

    Here are some of the features you might enjoy as a client:

    Targeted offers – you will receive only the best deals that you might like. An algorithm will select the most suitable examples from all the companies participating in the coalition program and send them to you;
    Collecting bonus points – the bonus points will be accumulated on your plastic card for future exchange. There will also be a virtual bonus card in the application for storing points and exchanging them for rewards, discounts, presents, etc.;
    Bonuses for loyal customers – each dedicated customer will receive additional benefits from multiple brands of the coalition in return for his or her loyalty and using their goods and services;
    Account management – a customer’s profile has simple and quick access via a browser on your computer, smartphone or mobile application. The loyalty app has a user-friendly interface with convenient features.

    The Pros of Using the Coalition System


    Such a business partnership shows great results in efficiency and profitability. Both businesses in a coalition and participants of the loyalty program will benefit from it greatly. There are many examples of successful brands participating in similar projects, and their customers receive valuable rewards.
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