Airline Loyalty Programs Solutions in Kenya

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    What Are Airline Loyalty Programs and How Do They Work in Kenya?


    Airline loyalty programs are designed to help companies accomplish 2 goals, namely:
    Increase sales;
    Improve customer satisfaction.
    Reward programs commonly involve bonus miles that are granted to clients whenever they qualify for the conditions of the program. They include flying with the company, making purchases on board, paying for tickets with a specific debit/credit card, and buying additional options during a flight, such as added baggage or improved services on board. Customers can also get bonus miles through third parties such as banks or online stores. Loyalty programmes are utilized so frequently because of the simplicity of their implementation and low costs for the company. Customers benefit from them as well since they feel valued and cared for when receiving bonus miles. Free flights increase clients’ loyalty, which raises the companies’ profits in the future.

    Loyalty Programs’ Benefits for Companies


    Airlines use bonus miles due to their simplicity and cheapness. Implementation of such loyalty programmes is beneficial to an airline as they do not require spending any cash when launched. All rewards for customers will be granted in the future, which allows airlines to cut daily costs. Expenditures on bonus miles are negligible for the companies, especially considering the fact that most people spend them on economy-class domestic flights. Any airline that is willing to thrive concentrates its efforts on making clients fly with it more often, and bonus miles are decisive to this process. When travelers understand that their day-to-day flights can potentially bring them free transportation in the future, they are more likely to fly with this particular company, even if it has higher ticket prices. An airline that utilizes bonus miles correctly has the potential to get more loyal customers at a low price.

    How Can Customers Benefit from These Offers?


    Frequent flier programmes are particularly profitable to business travelers as they provide more benefits to those who fly more often. Whenever airlines are issuing a complimentary drink or a free upgrade to their loyal customer, they are improving their chances of getting a returning client. Business travelers are also more likely to choose this airline for their future business and personal flights. Loyalty programs are free-of-charge for customers, which implies that anyone can benefit from them. Bonus miles are available to all clients, disregard how much they spend on flying with the company or how often they travel. They are also accessible through third parties such as banks or stores, which means that gaining bonus miles does not necessarily require flying with the company. However, frequent traveling is still a more efficient way of receiving bonus miles in comparison to other means.

    Takeaways from the Airlines’ Experiences


    Frequent flier bonus programs imply significant benefits for both customers and airlines. Negligible price of bonus miles allows companies to redirect funds to other business activities such as marketing campaigns or expanding available destinations. The main aspect that is required for a successful reward program implementation is assistance from a company with respective experience. Luckily, there is a company that knows how to develop, integrate, and support decent loyalty programs. Loyalty provides comprehensive solutions for businesses of any scale. The company concentrates on collecting and analyzing data to design customized loyalty programs.
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