Automotive loyalty program in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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oneprice logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    Automotive loyalty program in Nigeria


    Scalability is the basis for business development, regardless of its kind. Each company is trying to become bigger, to expand its audience. But companies are also developing special loyalty programs to attract new customers to the company. A special auto program of reward allows you to not only increase your customer base.
    Customer program stimulates as well. For the attracted user through the referral program, the client earns reward. But there is an important nuance. If the company is small, then the dealership network is very easy to manage. This cannot be said about large membership services, where the partner network is extremely large.
    Our mLoyalty company offers the development of a personalization loyalty program. We successfully implement various types of automotive customer program: mono-brand, partnership and coalition. We work with any areas, including motorsports, car industry. Contact us right now, get a free advice regarding the program development to earn for a partner program..

    What is Automotive loyalty program


    Modern economic shock, as well as progress, are two factors that force businesses to switch to new technology purchases. The conventional system no longer works - something new is needed. And just for this, the loyalty program is used. This system provides a service for partner growth of business segments. The company at the expense of earn reward system reduces advertising budgets - partners will be interested in attracting new customers on their own. For this, they earn reward and money that can be spent on a discount, coupon, car purchase or rent.
    Reward can be multiple. To do this, you need to attract new partners through your referral system. Launch loyalty program is an effective automate way to attract new customers in any business: car, motorsports industry.

    Benefits of customer loyalty in automotive industry


    Automotive customer program is a way to build a constantly returning customer base. Customers will purchase goods repeatedly, thereby increasing the number of points. Due to the loyalty program, customers will receive a percentage of the purchase. This will be an additional impetus to cooperate exclusively with your company.

    Advantages of an auto system allowing you to earn reward:
    ● repeated return of customers;
    ● additional brand promotion. Loyal customers often become a source of new customers.
    ● risk reduction. Attracting new customers, according to international agencies, costs 25 times more than a launch loyalty program;
    ● receiving more customer data.
    Due to this, the company will build an additional marketing strategy and receive extra profit. For example, your customer made a car purchase. By collecting additional information using the customer system solution, you will offer the buyer the must equipment.

    Customer Retention for the Automotive Industry


    As mentioned above, this is a significant cost reduction to attract new customers. Developing a marketing campaign is a time-consuming, expensive, risky undertaking. The newly created plan may not work, and the entire advertising budget will be wasted. If customers don't return to the company, then you have to look for new ones, and this, as it turns out, is very expensive.
    This is increased purchase value. The client made an order, purchased what he needed. Some believe that this is a completed purchase. But in fact, they forget to offer the supporting equipment to the buyer. For example, for car or motorsports industry, additional equipment and accessories:
    ● tires;
    ● expendables;
    ● service fluids (engine, transmission oils);
    ● spare discs.
    Offering supplies goods will not only retain the customer. This will increase the final cost of the purchase. Customer system solution includes personalization loyalty program, earn reward system.

    Types of automotive customer loyalty programs


    Our company offers development of various loyalty platforms for business. The software is optimized for mobile devices. Due to this, your business will cover the mobile customer market.
    What automate solutions exist:

    Coalition Program;
    The essence of this loyalty program is to cooperate with other companies. For example, you are selling a car. To retain the client, enter into a partnership agreement with a network of gas stations or car equipment, accessories. How the program works: a client buys a car from you, you give him a discount on fuel and spare parts from a partner.

    Cashback Program;
    Such a loyalty program is often used in the banking sector. But it's also suitable for dealership. The essence is quite simple - the return of a certain percentage of each purchase. It can be combined with the previous program, and your client will get a double benefit from working with you.

    Gift Card Program;
    Gift cards are a fairly popular tool in perfumery and cosmetology. But the gift card can also be used in other areas. Your client buys a gift card or discount, gives it to his friend. As a result, you made a profit (the buyer purchased a gift card), and a new client. The latter, with the right approach, will bring you even more money.

    Referral Program;
    New projects often create a multi-level referral service. With each client you bring the reward percentage increases. This gives an incentive to buyers to attract more buyers, and the company saves money on marketing campaigns - earns loyalty points from an attracted partner under the terms of membership and loyal campaign.

    Automotive and car dealership Loyalty software solutions


    Digital solutions for the company will reduce the costs of business processes, optimize sales, convert demand into sales. The mLoyalty company creates multi-level and highly complex automate online-platforms. We quickly and efficiently integrate the program into the existing infrastructure of your company.
    We work with companies that carry out various activities. We provide innovative solutions, help launch your own loyalty program. Contact us right now, get customized solutions in the shortest possible time.

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