B2B loyalty program in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

Book a Demo
Download whitepaper

Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

reward img

Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
reward img
reward img

Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
reward img

TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

logo partner
lotok logo
oneprice logo
grosh logo
kulikov logo up
lafar logo
intertop logo
palmiraplaza logo

WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

form img

    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    B2B loyalty program in Nigeria


    What is the B2B loyalty program?


    B2B loyalty programs are an effective tool for customers encouraging continuous cooperation with the company.

    There are two types of interactions with the buyer:

    ● Formal — such cooperation with a company that has a hierarchy, regulations, internal processes involves contractual relationships and contracting.
    ● Informal — interaction with specific employees of the company, who may perceive the terms of the contract in their way, forget to pass information within the organization, etc.

    According to surveys, the main reasons for B2B loyalty are:

    ● Quality of customer service;
    ● Brand Reputation;
    ● Loyalty;
    ● The customer value of the product or service offered by the company.

    Benefits of B2B loyalty program


    The main advantages of loyalty programs for corporate clients:

    ● Reducing advertising costs.
    Relationships with the client are bottom on long-term contracts, so the company can save on advertising to attract new customers.

    ● Improving the business relationship with the client.

    The customer, benefiting from a loyalty program, is more likely to renew a contract or make a faster decision to enter into a new contract. An effective loyalty program results in the customer recommending the company to business colleagues.

    ● Increased revenue and increased profits.

    The company doesn’t profit from one-time deals but long-term contracts. With a smaller number of transactions, it makes more profit.

    Differences between B2B and B2C loyalty


    Loyalty programs for corporate clients differ from B2C programs in several indicators:

    ● Profitability

    Sales to companies generate more profit than sales to consumers.

    ● The way the buyer makes the decision.

    In the B2C sector, the customer acts mainly out of emotions. In the corporate sector, the decision-making process is based on rational motives. The purchase process is long-time and formalized. The decision-making process goes through some stages of approval. The company is interested in reducing risks and increasing business profits. Therefore, holiday discounts offers, time-limited offers don’t work in the corporate segment.

    ● Programs cannot be built on a free membership basis.

    In the B2C sector, a company can offer a discount, a bonus card, or participation in another loyalty program for free or for making some action (subscription, registration, filling in contact information). In the corporate segment the relationship is built on a contractual basis, therefore the loyalty program is part of the paid deal with the customer.

    ● The need for additional communication.

    The company is a hierarchical structure with a multi-level decision-making system. Therefore, the implementation of the loyalty program involves formal and informal communication with employees occupying different positions in the organization.

    ● Selective use of loyalty program tools.

    Not all the tools used in the B2C sector are suitable for creating loyalty programs for corporate clients since they are based on the frequent purchases principle. For example, loyalty points saving program. In the corporate segment, expenditures are planned and are less frequent, but companies spend more money on one-time purchases.

    ● There is no need to collect data about the client.

    In the B2C sector, companies offer customers to join loyalty programs in exchange for contact information, which is used for audience research. In the corporate segment, there is no need for data collection. The company knows about the customer before the contract is signed. A survey is often used to get valuable feedback from the customer instead of collecting data.

    ● Limitations on program participants.

    While in the B2C segment there are no significant restrictions for participants. Not all clients can join the program in the corporate sector. For example, there are restrictions for state companies or institutions, which cannot receive additional rewards.

    Types of B2B reward programs


    Tiered Incentives
    Multi-level programs allow a member to achieve a certain status based on the number of purchases. For example, an equipment manufacturer might reward distributors based on sales. Some programs provide both upgrades and downgrades to customer status.

    Co-marketing and support activities
    Joint marketing campaigns are one of the tools to strengthen loyalty and attract new customers. The parties share the costs and efforts for participation in business events, exhibitions, and advertising campaigns. As a bonus, the client gets training opportunities or additional hours of support. Mailchimp is an example of an effective co-marketing program.

    Referral Programs
    Referral programs are easy to implement and therefore popular. They act as word-of-mouth marketing in the B2B segment. Clients get bonuses, attracting new clients. Partners get a win-win situation that benefits everyone.

    Transaction-Based Discounts
    Programs that work in the B2C and B2B sectors. The partner gets a discount or other bonus:
    ● If he conducts one more transaction within a certain period after the order is completed;
    ● is if he buys a certain amount of the product.

    B2B Loyalty software solutions


    Managing loyalty programs in the B2B sector is more complex than in B2C because it involves different levels of participation and multiple rewards. For example, a company may offer discounts on future purchases or reward partners with prepaid discount cards, valuable gifts, or paid travels, depending on the level and goals of sales.

    Special software is needed to manage the system. B2B companies can use two types of digital solutions:

    ● White Label platforms: the company gets a ready-made platform to offer to customers under its brand;
    ● Partner platforms: a third-party vendor program into which the company integrates its customer base for loyalty management.
    Book a Call