Ecommerce loyalty program in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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lotok logo
oneprice logo
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kulikov logo up
lafar logo
intertop logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    Ecommerce loyalty program in Nigeria


    What is Ecommerce loyalty program


    The loyalty program is an effective tool for retaining customers, a system of rewards for re-engagement with the brand and making repeat purchases.

    Loyalty programs appeared in the 1950s in the United States. Groceries offered coupons to shoppers for their purchases. Later, the idea was picked up by airlines, accruing bonus miles.

    With the advent of the Internet, programs have become part of e-commerce. During the pandemic, online shopping has skyrocketed. E-commerce sales are forecasted to reach $6.3 billion by 2024.

    In order to take a stand against the e-commerce giants, not only a quality product and a good price are important, but also a convenient buying process, as well as touch points that help the buyer deal with the seller more often.

    Benefits of Ecommerce loyalty program



    The loyalty program involves a brand refusing part of the profits from the product sale or service in exchange for consumer trust. It is beneficial to clients. By participating in it they receive:
    ● discounts on subsequent purchases by participating in the discount program;
    ● the possibility of accumulating funds for subsequent purchases using bonuses, cash-back programs, etc.;
    ● status - membership in a privileged club, access to the product pre-sales, presentations and private parties;
    ● a feeling of excitement from participating in brand promotions that involve winning valuable prizes, travel packages, etc.
    ● a sense of self-regard on the part of the brand, if the latter wishes you a happy birthday, offers special discounts, gifts or other bonuses; comfort and time saving if, as part of the loyalty program, the company offers a personal manager who will serve the client.

    Types of Ecommerce reward programs



    Point-based

    The point-based (bonus) system is one of the oldest ways to retain customers. It is implemented in several stages:
    ● the company offers registration channels to consumers;
    ● it motivates those who have registered to take certain actions (participating in a survey, buying a certain product, referring a friend) in exchange for a reward;
    ● the client collects points to achieve certain goals (to collect a certain number of points);
    ● having reached the goal, the program participant exchanges them for the desired reward (discount, prize, etc.).

    The point-based program has its advantages:
    ● it is simple and understandable for users;
    ● it encourages customers and employees to interact with the brand;
    ● it allows you to collect a database of consumers.

    The main disadvantage of the program is its wide distribution. Constant management is required to reduce user fatiguability from the program.

    Tiered programs



    The tiered program is a system of benefits and discounts that is linked to the level of the client's expenses. The more the consumer spends, the more bonuses and privileges he receives. Tiers represent status within a brand. In order not to lose it, the client must regularly perform certain actions. This is how the company achieves lifetime customer loyalty.

    The main advantages of the program:

    ● it captivates the consumer with the game, offering to make efforts to achieve a certain status;
    ● it offers unique bonuses that depend on the status acquired in the program.

    The disadvantages of the program:

    ● it requires special automation software;;
    ● its implementation requires resources.

    Perk programs



    The discount program offers the buyer to join a private club, receiving benefits from cooperation with the brand:

    ● ibe the first to know about a new product, promotion;;
    ● receive special discounts;;
    ● accumulate an increased number of bonuses for purchases on certain days.;

    The program attracts customers with transparent conditions, but minimizes the emotional experience of communicating with the brand.

    Hybrid programs



    These are programs that are most often used in e-commerce. They combine the advantages of point-based, perk and tiered programs with elements of gamification.

    Program disadvantages:

    ● technically complicated implementation;;
    ● confusing participation rules can frighten the consumers.

    Subscription-based



    This is one of the most effective and promising e-commerce tools: offering products or services to customers on a recurrent subscription basis. The client pays in advance for the offer of the company, which receives a regular income and the possibility of additional sales. The probability of customers moving to competitors is small.

    How to Implement a Customer Loyalty Program in E-commerce



    To implement the program, you must:

    ● determine the purpose and type of program that best suits the needs of the brand;
    ● choose the type of reward that best suits the interests of the audience;
    ● develop a system for accruing remuneration;
    ● choose a platform for the program implementation;
    ● create criteria for evaluating the effectiveness of implementation;
    ● test the program by offering users a beta version;
    ● develop a program promotion plan.

    After completing the preliminary preparation, you can launch the program.
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