CRM Management in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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lotok logo
oneprice logo
grosh logo
kulikov logo up
lafar logo
intertop logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    CRM Management in Nigeria


    The mCRM modules will help to work with information that accumulates as a result of interaction with the client base.

    The main objective of the mCRM methodology is to form long-term relationships with customers, based on their needs, in order to increase the total value for the client base.

    Build a customer base, work with the audience, use mLoyalty machine learning to work with each customer individually. Retain the outgoing customers, attract new customers, rely on analytics and monitor the effectiveness of each launched marketing and message campaign.

    CRM Dashboard


    Easy access to information. The main indicators of the loyalty program performance are displayed on the dashboard. The dynamics of activity of the program members, the number of accrued and spent bonuses, demographic portrait of users, current indicators of active shares are displayed in a convenient way.

    Choose a convenient display period – a week, month, year. Make your own marks in the graphs, choose the displaying in the form of a bar graph or a linear diagram, export graphs for reporting.


    Loyalty program profile


    Setting up the basic rules of bonus charges. The loyalty program begins with the collection of data about customers. In order to do this, you need to establish a basic bonus charging rule, which will be distributed to all the program members. Determine the type of charge – the percentage of receipt total or a fixed amount. Purchases with a basic bonus charge will form the main picture about all the members in the program.

    You can enter data in the section – basic information about the partner, manager’s contacts, list of outlets, social profiles.

    Calendar of promo offers


    Convenient displaying of events. All events are recorded in the calendar. Convenient visual display allows you to correctly plan the marketing campaigns, trading campaigns, mailing lists, and special offers. The calendar allows you to keep tabs on the program events.


    Organizer’s Profile


    Managing stores, departments, warehouses. Create, edit, look on a map or delete sales outlets. Creating sales outlets allows to keep closer control of the loyalty program, get detailed statistics in the section of each store, department, office or warehouse.


    User’s profile


    Detailed information on each member of the program. Get detailed information about each member in the loyalty program. Demographic portrait, transaction history, regularity of purchases, the most visited sales outlet, average receipt, accrued and written off bonuses, RFM affiliation.


    Data management


    Grouping users based on the features. Group users for trading or marketing campaigns. Combine them according to age and sex, geography and family status, having pets and regularity of visiting a store, registration dates and purchases over the past week. Save the groups and manage their dynamics.


    Card module and Anti-Fraud


    Identifiers of a user, user map as a main identifier of member in the program. Generate any number of cards of different types (BarCode, QR Code). Set the required format and assign the current status. Track usage dynamics. Track suspicious maps and learn their dynamics.


    Mailing list module


    E-mail, push, SMS, effective communication tools are needed for successful program performance. Create mailing lists and templates to inform about new arrangements, products, and events. Create event alerts – registration, payment, charging or writing off. Choose how you want to inform the members – SMS, Push, E-mail. Track the shipping statistics


    Analysis of special offers


    Evaluate the effectiveness of one-time promotions, launch one-time promo actions based on various features and for different groups of customers. You already know your customer well, his taste, preferences, and behavior. Use this knowledge to control the behavior of members. Stimulate the high average receipt, the regularity of purchases, buying of certain goods. Choose a target group, determine the reward, set the time of the offer, analyze the results. The analysis shows the effectiveness of special offers. Coverage of members, volume of purchases under the special offer, members’ activity, accrued and written off bonuses. Enables to compare two or more promo offers at the same time, bringing results into one graph.


    Analytics / RFM Analysis / ABC / XYZ / Cluster


    Analysis of consumer activity using various modules , the amount of the check and the specific product, date and time, card number and telephone number of the participant, bonuses accrued and debited, the point of sale at which the purchase was made. All these data are in the section "Sales Analysis". Filter operations by any indicator, get detailed information. Recency Frequency Monetary. Prescription, frequency, amount of the check. The combination of these three parameters will help to segment customers by the degree of loyalty to your product. Find out your key customers, the most loyal, casual, defectors, promising and unpromising. Knowing the customer’s buying behavior, conduct highly targeted, personalized promotions. Return and retain customers, maintain and strengthen loyalty.

    Polls — NET PROMOTER SCORE


    The Consumer Compliance Index for a product or company (readiness to recommend index) is used to measure readiness for repeat purchases.

    creating surveys for the entire client group or segment;
    channels for participating in surveys: mobile application, personal account, direct link, email, sms;
    statistics for each survey (reporting);
    the ability to create customer segments by answers, for further communication;
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