Loyalty program for small business in Nigeria

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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oneprice logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    Loyalty program for small business in Nigeria/h2>

    Why is Customer Loyalty Important for Small Businesses?


    Advertising is doing a good job and there are a lot of new customers but as soon as the first surge of interest ends, the level of sales drops significantly. Why? Most likely, the fact is that having once bought a product/service, the consumer does not return to you again and is looking for competitors who can offer more favorable conditions. That’s why it’s essential to pay attention to the marketing and develop a plan that will increase user loyalty. Today we will tell you about loyalty programs for small businesses that are useful for regular customers.

    The Advantages of Developing a Loyalty System for Small Business


    A customer loyalty program is a long-term marketing ploy, a system of lucrative offers that are aimed at increasing trust with customers and their re-attraction. The scheme consists of incentives, rewards, and bonuses. What is it for? The M-Loyalty Company specialists are able to correctly identify the interests of the target audience and to provide what they need (and this is not always a material benefit), then the loyalty program brings impactful advantages.

    ● Retain a profitable customer and bring him/her again.
    ● Increase the average purchase order and the number of additional products.
    ● Carry on an active dialogue with your customers. Conduct surveys, find out about the reason for the decrease in active visits and ask for suggestions/opinions that will help improve the service.
    ● Replenish the database with valid phone numbers, names, ages, focusing on their preferences – that will increase the list of people from your target audience.
    ● Study behavioral factors in order to know how to influence consumers.
    ● Advertise a brand, increasing its credibility and popularity.
    ● Launch test products/services on the chosen category of people by actively offering them a new product.
    ● It is possible to evaluate how attractive the next offer is, taking into account that the quality of the products has not deteriorated.
    ● Increase staff motivation to amend sales.

    Thus, this marketing solution opens up great opportunities for both small businesses and large enterprises that compete with each other. They cannot significantly reduce the cost but can make conditions more attractive.

    Types of a Loyalty System for Small Business


    ● The discount program provides the customer with a profitable discount at the time of purchase. They are performed via corresponded cards, which can be fixed or cumulative. The amount of the discount depends on the previous spending of the client in the accumulative system. The more the client has spent over the entire period, the more substantial rake-off will be received for all subsequent purchases. The advantage of the discount program is that it is based on the principle of providing the client with benefits on an ongoing basis, encouraging the buyer to use the services of only one small business.
    ● A prize draw has some material profit but the main benefit is emotional. The client receives a prize as a result of a “lucky chance”. The effectiveness of the prize draw is not too high and the participation is passive but still is on the front burner.
    ● The bonus program implies the accumulation of special points for clients, which he/she can later exchange for valuable gifts. The use of a material incentive to accumulate points can be perceived as economic feasibility. This incentive is more economically feasible than providing a discount program, since the ratio of the bonus received by the consumer and the cost of purchases made by him/her may be more profitable for the small business. Bonus programs are more emotional, a client who accepts an offer to participate in the program will be interested in accumulating bonuses, and the value of the offered goods will decrease for him. This program encourages the consumer to use the services of only one provider who brings him benefits.
    ● Cashback is a new solution that actively occupies all categories of the market. This is an analog of a bonus offer. There are rejoining points with each purchase that are credited to a virtual account or to a bank card. The customer can spend them on various services or on the items of the brand. Such a variety of conditions has a good effect on advertising because different target audiences are interested in different benefits.
    ● Affiliate is the conclusion of a deal between partners, that is, mutually beneficial advertising. The client base grows in direct proportion to the increase in partnership agreements. There is also a high attractiveness on the part of consumers. They really like this tempting offer, since they are usually not limited to purchases at one outlet but can choose where to spend bonuses. There is an opportunity to motivate and encourage staff by offering employees interesting commercial suggestions from partners.
    ● Value-based is a type of financial friendship between a small company and a customer. You make purchases and become a “family member” of a large friendly company, get access to numerous promotions and events. Involvement of consumers, orientation towards common values, maintenance of policy, and interest in the brand as a whole are guaranteed. The maximum amount of data is collected since they actively contact and share personal information.

    Why is Customer Retention Important for Small Businesses?


    ● Attracting a new client, depending on the industry, costs 5-10 times more than retaining an existing one.
    ● Reducing customer churn by 5-10% can bring the company up to 75% additional profit.
    ● The cost of attracting each new customer increases, while the cost of retention remains at a consistently low level.
    ● A large percentage of regular customers ensure the business stability and attractiveness for external investments.
    ● These facts confirm the axiom that regular customers are the key to a successful and stable business.

    Why is Customer LTV important for Small Businesses?


    There’s a need to constantly monitor the results of the system’s work and make changes in a timely manner. This can be done by special parameters. LTV is an indicator that characterizes the amount of profit that one particular visitor brings you for the entire time of cooperation with him/her. It has to grow and M-Loyalty Company puts its best leg foremost to reach the desired results.

    How to start a Loyalty Rewards Program for Small Business?


    The technical side of the issue is very important. M-Loyalty Company is responsible for effective loyalty bonus programs development. They are easily integrated into retail apps and allow accruing points, maintaining a system of accounting for buyers-holders of bonus cards, communicating with customers, and also providing a number of additional opportunities.

    Such mobile options don’t require replacing existent cash solutions and retraining personnel. The launch of bonus systems is performed in the shortest possible time and the cost of such an IT-solution from the developer is acceptable. An indispensable server will store information about the clients of the company that holds bonus cards. Devices for reading barcodes of bonus cards at the checkout are also important.
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