Retail loyalty programs in Turkey

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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lotok logo
oneprice logo
grosh logo
kulikov logo up
lafar logo
intertop logo
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    How many wallet customers will you be serving potentially (for pricing and configuration purposes)?


    Retail loyalty programs in Turkey


    The retail industry is one of the most fast-growing and high-demand. Every day we make purchases at a grocery store, whether it is a food supply for an upcoming week or a single necessary item. Retail outlet owners realized a long time ago that incorporating loyalty or reward solutions and developing a special platform for their customers is a way of enhancing their business processes.

    To create a perfect experience for shoppers at any store, it is important to develop bonus programs that will encourage the clients to buy more. Services like mLoyalty offer unique loyalty solutions for the retail industry. They help in building an efficient infrastructure of online services and software for retailers and their customers.

    Developing Special Loyalty Systems for Retail


    The features of loyalty programs can vary depending on the specifics of your business and your personal requirements. There are many components to a successful reward system. With the help of mLoyalty, any retailer can benefit from professional software that combines all the necessary rewarding solutions.

    Selecting a rewards plan — there are different types of loyalty systems for you to choose from. Professional consultants will help you in choosing the most suitable one for your retail business;
    Data gathering and handling — every time shoppers use their client cards or make transactions through an application this information will be collected for further analysis. This gives the owners more in-depth insight into customer behavior and opens new ways for improvement;
    Grouping clients — based on the collected information about your customers, you can divide them into specific groups on the platform. The basis for each category can differ from the average age to geographical location or other indicators;
    Means of communication — with the help of automatized e-mail messages, SMS and Push-notifications, you can create regular and occasional newsletters for clients. This platform is an easy way of informing them about sales, seasonal products, discounts, and other events.

    The Influence of Loyalty Programs on Customers


    The majority of customers go shopping at grocery stores almost every day. However, quite often we need to go to the nearest retail outlet to quickly buy something a couple of times a day. Even though the convenient location of a shop is important, clients usually return to the shops that provide the best experience. Having a discount card or occasionally receiving a gift are just some of the benefits that the clients can get:

    Custom offers — in your app, you will receive personalized deals based on your preferences. This is a convenient solution for money saving and quickly buying something you need;
    Collecting and transforming points — points received after each purchase will be stored in a personal customer profile. These points can be exchanged for a discount, gift and other perks;
    Rewarding loyal customers — the more you shop at a certain supermarket or another outlet, the higher are your chances of receiving beneficial deals and discounts;
    Accessible account — after creating a profile, you can easily check the balance of your bonuses and manage them for receiving other benefits and deals.

    Developing Loyalty Reward Software for Retail Business


    It takes a lot of skill to develop a functional platform for a loyalty system. Constantly improving the shopping experience of your client base is advantageous for both business growth and buyers’ satisfaction. Making regular customers of your grocery outlet the club members will increase your revenue and attract new clients, which is important for further expansion and development.
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