Automotive loyalty program in South Africa (RSA)
Scalability is the basis for business development, regardless of its kind. Each company is trying to become bigger, to expand its audience. But companies are also developing special loyalty programs to attract new customers to the company. A special auto program of reward allows you to not only increase your customer base.
Customer program stimulates as well. For the attracted user through the referral program, the client earns reward. But there is an important nuance. If the company is small, then the dealership network is very easy to manage. This cannot be said about large membership services, where the partner network is extremely large.
Our mLoyalty company offers the development of a personalization loyalty program. We successfully implement various types of automotive customer program: mono-brand, partnership and coalition. We work with any areas, including motorsports, car industry. Contact us right now, get a free advice regarding the program development to earn for a partner program..
What is Automotive loyalty program
Modern economic shock, as well as progress, are two factors that force businesses to switch to new technology purchases. The conventional system no longer works - something new is needed. And just for this, the loyalty program is used. This system provides a service for partner growth of business segments. The company at the expense of earn reward system reduces advertising budgets - partners will be interested in attracting new customers on their own. For this, they earn reward and money that can be spent on a discount, coupon, car purchase or rent.
Reward can be multiple. To do this, you need to attract new partners through your referral system. Launch loyalty program is an effective automate way to attract new customers in any business: car, motorsports industry.
Benefits of customer loyalty in automotive industry
Automotive customer program is a way to build a constantly returning customer base. Customers will purchase goods repeatedly, thereby increasing the number of points. Due to the loyalty program, customers will receive a percentage of the purchase. This will be an additional impetus to cooperate exclusively with your company.
Advantages of an auto system allowing you to earn reward:
● repeated return of customers;
● additional brand promotion. Loyal customers often become a source of new customers.
● risk reduction. Attracting new customers, according to international agencies, costs 25 times more than a launch loyalty program;
● receiving more customer data.
Due to this, the company will build an additional marketing strategy and receive extra profit. For example, your customer made a car purchase. By collecting additional information using the customer system solution, you will offer the buyer the must equipment.
Customer Retention for the Automotive Industry
As mentioned above, this is a significant cost reduction to attract new customers. Developing a marketing campaign is a time-consuming, expensive, risky undertaking. The newly created plan may not work, and the entire advertising budget will be wasted. If customers don't return to the company, then you have to look for new ones, and this, as it turns out, is very expensive.
This is increased purchase value. The client made an order, purchased what he needed. Some believe that this is a completed purchase. But in fact, they forget to offer the supporting equipment to the buyer. For example, for car or motorsports industry, additional equipment and accessories:
● service fluids (engine, transmission oils);
● spare discs.
Offering supplies goods will not only retain the customer. This will increase the final cost of the purchase. Customer system solution includes personalization loyalty program, earn reward system.
Types of automotive customer loyalty programs
Our company offers development of various loyalty platforms for business. The software is optimized for mobile devices. Due to this, your business will cover the mobile customer market.
What automate solutions exist:
The essence of this loyalty program is to cooperate with other companies. For example, you are selling a car. To retain the client, enter into a partnership agreement with a network of gas stations or car equipment, accessories. How the program works: a client buys a car from you, you give him a discount on fuel and spare parts from a partner.
Such a loyalty program is often used in the banking sector. But it's also suitable for dealership. The essence is quite simple - the return of a certain percentage of each purchase. It can be combined with the previous program, and your client will get a double benefit from working with you.
Gift Card Program;
Gift cards are a fairly popular tool in perfumery and cosmetology. But the gift card can also be used in other areas. Your client buys a gift card or discount, gives it to his friend. As a result, you made a profit (the buyer purchased a gift card), and a new client. The latter, with the right approach, will bring you even more money.
New projects often create a multi-level referral service. With each client you bring the reward percentage increases. This gives an incentive to buyers to attract more buyers, and the company saves money on marketing campaigns - earns loyalty points from an attracted partner under the terms of membership and loyal campaign.
Automotive and car dealership Loyalty software solutions
Digital solutions for the company will reduce the costs of business processes, optimize sales, convert demand into sales. The mLoyalty company creates multi-level and highly complex automate online-platforms. We quickly and efficiently integrate the program into the existing infrastructure of your company.
We work with companies that carry out various activities. We provide innovative solutions, help launch your own loyalty program. Contact us right now, get customized solutions in the shortest possible time.