Loyalty Solutions for Fuel Retail

Digital enterprise platform enabling a highly engaging and personalized solution for any-sized business to start your own or coalition-based loyalty program for improving customer engagement and sales stimulation campaigns

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Industry solutions

Holistic reward ecosytem to impress, grow and engage your customer base

Large retail networks

Develop devoted communities to resist competition with scheduled marketing activities and advanced analytical capabilities

Motivational programs for billers

Encourage customer culture with reward and money-saving campaigns for timely and advance payments for utility bills

Malls

Launch a captivating multi-tenant loyalty program with a common ‘bonus’ currency across your network

Wallet operators

Your financial inclusion efforts will gain much stronger momentum with the advanced engagement capabilities

Paid loyalty programs

Collect recurring fees for the premium benefits you deliver. Improve quality of your audience

digital rewards platform features

Full-fledged rewards solution for you and your partners to engage customers and stimulate sales

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Rewards engine

  • Processing
  • Bonuses, coins, liters, cashbacks – call it whatever you like. Our processing core will robustly handle any request or movement
  • Loyalty program settings
  • Set the desired rules, priorities, constraints, expiration for accruals and redemption
  • Anti-fraud
  • Tackle unusual activity and keep the promo-hunters calm with the advanced fraud management settings

Profiling and CRM capabilities

  • Coalition loyalty program management
  • Get your coalition program partners on board, grant access to all capabilities, including data import for branches, cashiers, customers, and products
  • Activity tracking and segmentation
  • Compose your own or integrate external blacklists. Set up database triggers for post-transaction verification. Create various limit types (min/max, turnover or count). Set up various types of fees (% or fixed, min/max, etc.)
  • Communication
  • Easily set up and manage the omnichannel interaction with your loyalty program members to keep them in touch. Use variables, templates and sequencing tools
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Marketing activity management

  • Campaigns and promotions
  • Plan and automate your marketing activity. Design, schedule and run parallel campaigns and sales promotions the way you want
  • BI tools and analytics
  • Understand your customers’ shopping behavior, optimize offerings and plan future targeted campaigns using various statistical, data interpretation and reporting tools

THE BENEFITS YOU GAIN

Come up with your unique, holistic loyalty program to improve interactions with your customers

flexibility

Flexibility

The platform is easily connectible with your databases, software, and hardware

customization

Customization

Wallet Factory’s reward platform can be tweaked to perfectly match your business needs

real time performance

Real-time performance

Effective communication with customers through multiple channels

sophisticated rewards

Sophisticated rewards

Holistic management tools provide a meaningful way to connect purchases from every channel

holistic financial ecosystem

A single entry point to power up your omnichannel strategy

Open source API allows for the widest variety of implementations:

Sales equipment / channels

  • Cashier equipment
  • Accounting systems
  • Website backends
  • Mobile applications
  • Self-service terminals
  • Bots in messengers

Interfaces

  • Tenant
  • Merchant (partner)
  • Support
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TECHNICAL EXCELLENCE

Leverage industry’s proven best practices

best tech stack

Best tech stack

Tap into FinTech solutions backed by the latest yet tried-and tested technology innovations in product development and design

seasoned in house staff

Seasoned in-house staff

Get a reliable well thought-out digital platform built, delivered, and supported by senior IT experts in software engineering & DevOps

market readiness

Market readiness

Accelerate your company’s time-to- market rates with customer approved digital solutions perfectly tailored to your brand identity and individual business needs

big picture approach

Big picture approach

Enjoy a robust end-to end platform solution based on holistic strategies and deep analytical insights into your business specifics and customer expectations

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Loyalty Solutions for Fuel Retail
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WHAT'S INCLUDED

Manage your loyalty campaigns with ease

Leverage a wide range of features included in our Rewards platform to build and deploy your full-scale customer reward programs that boost customer loyalty, increase engagement rates, and enhance experiences with your digital financial services

Rewards engine

  • Cloud processing (bonuses, cashbacks etc.)
  • Rules for accruals, redemption, expiration
  • Priorities and constraints
  • Anti-fraud

CRM/Profiling

  • Customers, partners, branches, cashiers, products
  • Manual and automated
  • Support claims
  • Fraud attempts logging
  • Digital loyalty cards

Marketing activities

  • Campaigns
  • Promotions
  • Coupons
  • Special bonuses
  • Planning tools
  • Payment reminder emails

Analytics

  • Grouping, segmentation, tiers
  • Sales, sales bias, demand, receipts
  • Campaigns and promotions
  • Accruals and redemptions

Communications

  • Email, SMS, push, messengers
  • Bulk dispatching
  • Sequences, templates, variables
  • NPS surveys

CONTACT US

Book your demo
session now!

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    Loyalty Solutions for Fuel Retail


    The main goal of any business is maximizing profits. The best way of doing so is by growing your client base and attracting more customers who are loyal. There are numerous loyalty solutions, which exist separately and influence businesses and their clients in different ways. The mLoyalty platform is a unique interface composed of various instruments and approaches for growing loyalty.

    The fuel retail industry is a favorable environment for increasing a loyal client base and benefitting from such bonus programs. Any gas station can take advantage of providing its customers with bonuses and other rewards. Moreover, such a strategy would be beneficial for both company owners and gasoline consumers.

    The Benefits of Incorporating a Loyalty Program in the Fuel Retail Industry



    Loyalty program management is a difficult and complex process, which was made simple and quick to understand thanks to the already existing and fully functional system.

    There is a number of benefits, which gasoline retailers can enjoy:

    Reward program configuration – after launching the program, you can select a type of reward system you want;
    Processing of data – all the information about registered counterparty, their transactions and purchases, the channels they use for registration and more will be collected and processed for receiving a more detailed insight;
    Customer analysis – a variety of tools allows categorizing the clients based on different characteristics. Such groups will be useful in the future for creating personalized bonus newsletters and advertising campaigns;
    Communication tools – communication with your client base is the key to successful business operations. With the help of automatic e-mail distribution, as well as PUSH-notifications plus SMS, you will be able to communicate with the customers easily.
    With the help of various handy tools available in the system, it is possible to influence the customers and enhance both their purchases and overall experience. This leads to a considerable increase in company profits.

    The Advantages of Discount Systems for Clients



    As much as businesses are looking for increasing their profits, the tools and strategies they use are also beneficial for their customers. Loyalty programs also help fuel retail clients with money management. Bonuses accumulated on a client’s card and special offers are a convenient way of saving money on such a demanded commodity as gasoline.

    Here are some of the main advantages designed for fuel retail:

    Customized offers – the program will provide you with special offers based on your usual purchases. The software will offer something you will need at the time of purchasing (possibly, with a discount), which is also a great time-saver;
    Points collection and exchange – thanks to the bonus card, the points received from purchases, lotteries, and other deals are collected in real time and can be exchanged quickly;
    Benefits for frequent clients – those customers shopping for gas or goods and services in this company will receive special advantages over one-time customers;
    Simple account access – everyone can access their profile quickly via an Internet browser on a computer or any other device. Plus, handy apps for smartphones and tablets make the process even faster.

    Are Bonus Systems Efficient in Fuel Retail Business?



    A gas station is a very frequently visited retail outlet due to high demand for various types of fuel. Loyalty programs are extremely efficient for increasing profits and enhancing customer experience.

    Even a simple bonus or premium system can attract many new customers and accumulate a dedicated client base. Receiving personalized offers or a specific discount is a convenient way of saving time and money.
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