Spa loyalty program in South Africa (RSA)
Scalability and customer-oriented approach are two main factors that a business should rely on. This is especially true for companies that conduct international activities. Most business owners have the wrong clue. They believe that by selling the product, they close the deal. But it can be extended by increasing the final amount. For example, offer the buyer supporting customer service.
It should be noted that attracting new customers is an extremely expensive, money and timeconsuming undertaking. Additionally, it is necessary to properly organize a marketing campaign, order an advertising analysis. All this is very expensive, and does not guarantee that the client will buy goods from you. But there is another way - loyalty program, discount service, loyalty card. This not only increases sales, but also reduces the cost of promotion.
Our mLoyalty company is developing a loyalty program for various business areas, including SPA, massage. We will create a unique app for your business. Contact us right now for a comprehensive advice today.
What is spa loyalty program
SPA loyalty program - programs that allow to retain customers. Under the terms of the loyalty program, additional discounts or earn rewards may be provided. To enhance efficiency, SPA memberships are being introduced. The latter provide a stable income for the company.
SPA membership programs, as well as loyalty programs, have existed for a long time. Customer and discount service is used not only by massage parlors and SPA industry. These promotional offers are used in various activity fields.
On the basis of customer service, large-scale marketing campaigns are created that retain customers. Repeat sales is the key not only to deep business promotion. Such sales significantly reduce advertising costs, since you do not need to spend money on re-attraction.
Benefits of loyalty program in spa
SPA loyalty program is a comprehensive marketing tool for attracting and retaining customers. Such customer service is extremely effective in business. What are the benefits:
● customers earn rewards - this encourages them to make additional purchases;
● reduction of slow seasons - business has profitable and unprofitable seasons. SPA loyalty program will allow you to avoid unprofitable seasons;
● Cost reduction – establishing new customer funnels takes time. A quality loyalty program will eliminate the need for a new marketing campaign.
Also, due to the loyalty program, you will receive information about the client - when the buyer subscribes to the loyalty program, you receive additional data. They can be used to generate a personalized mailing about your offers. The loyalty program and SPA membership provide the company with a stable income.
How Spa Customer Loyalty Programs Work
The System operation principle is extremely simple. The client at the first purchase for a certain amount receives a special card. You may provide any certificate instead. By making purchases or orders, the client increases the discount percentage. The more often he buys from you, the more rewards he earns.
One part could be a referral system. The essence is extremely simple - the purchase percentage of an attracted client. For example, there is a 7-level referral program. For the first buyer, 12% is charged, for the second - 9%, and so on. It should be noted that this is a multi-level system. This means that the client will have an incentive to involve their friends and acquaintances.
Types of spa reward programs
Loyalty programs in SPA are extremely popular. The wide demand in various companies shows their high efficiency. Over half of companies around the world use a loyalty program to attract and retain customers. And this pays off. Spas with a loyalty program get 50% more customers than those without it.
Varieties of reward programs for SPA:
Punch card loyalty program;
The simplest program that allows you to attract a large number of customers to your salon. Cards can be distributed as a promotion both in the salon and outside, at exhibitions. The main thing is to emphasize the corporate style, to make it stand out from the rest.
Points-based loyalty program;
This loyalty program is based on special accumulative points. The client makes purchases, accumulates bonus points. When a certain amount is collected, these points can be exchanged for a discount or for real money.
Tiered points-based reward system;
This is a complex system that can be further strengthened with VIP discounts for each client. They are represented by three levels: pearl, ruby and diamond. To receive a reward, you need to perform actions, for example, order a service for a certain amount. When the level is reached, the client receives a reward.
Subscription membership program;
Compared to the above programs, the monthly subscription system is relatively new. This is an unusual way of interacting with a client. Instead of tracking the number of points, a subscription discount is offered. For example, a 40% discount on spa treatments that must be used within 30 days.
The result - the client receives the service at a discount, and you - a constant profit. The subscription membership program is rapidly gaining popularity.
Spa and medical spaLoyalty software solutions
To create an effective loyalty system, it is necessary to provide a high-quality software component. Developing personal software takes time and money. But our mLoyalty company offers professional services for creating and integrating loyalty programs into your company's business processes.
We carry out a full-scale development, which includes:
● a thorough analysis of your company's business processes;
● corporate style transfer;
● creation of software using modern technologies;
● direct integration.
We work with any business. Contact us right now, get free advice within the shortest possible time.