Expertise  |  Partnerships  |  Сompany news   |   11.07.2023

Wallet Factory Builds Customer Loyalty Platform for Energy Supplier to Serve 4 Million Households

Wallet Factory, a leading FinTech services provider specializing in digital wallets and personalized loyalty rewards, celebrates the successful implementation of its cutting-edge customer loyalty platform. It was designed exclusively for YASNO, a prominent energy supplier serving over 4 million households. This innovative loyalty program is built to amplify customer engagement, enhance payment discipline, and drive cross-sales, revolutionizing the energy industry’s approach to customer relationships.

As pioneers in the customer loyalty solutions space, Wallet Factory’s revolutionary customer loyalty platform has unlocked a realm of possibilities beyond retail chains. Our adaptable and versatile solution empowers energy businesses, like YASNO, to redefine customer relationships, breaking free from traditional constraints. Through personalized rewards and engagement, we aim to spark a loyalty revolution across diverse industries, igniting a customer-centric future.

Mikhail Miro, CEO and Co-Founder of Wallet Factory

Enterprise-grade loyalty platform: Key deliverables

  1. The Power of Personalized Loyalty: Wallet Factory’s Milestone Achievement. Wallet Factory has demonstrated its adaptability and versatility by introducing a customer loyalty platform tailored to meet YASNO’s unique needs. This given, the milestone marks a significant step forward in delivering exceptional customer experiences and fostering long-term relationships with both business clients and their end customers.
  2. Addressing Challenges and Creating Opportunities for Growth. Before the implementation of the loyalty platform, only 30% of B2C customers paid their electricity bills on time and in full, while additional product sales faced stagnation. Wallet Factory’s solution sought to incentivize targeted payment discipline and offer direct discounts on supplementary offerings, encouraging customer loyalty in an evolving market landscape.
  3. Key Features Empowering YASNO’s Loyalty Program. Wallet Factory’s user-friendly interface allows YASNO to create and configure accrual rules and conditions without developer involvement. The platform’s flexibility extends to exclusive rules for promotions, special offers, and marketing campaigns, empowering YASNO to tailor loyalty programs to specific customer segments.
  4. Unlocking Customer Insights: RFM Segmentation and Data Management. The loyalty platform facilitates comprehensive customer data management, providing invaluable insights into customer behavior and preferences through RFM segmentation. Historical data on loyalty program usage enables YASNO to better understand customer engagement and informs targeted marketing strategies.
  5. Seamless Integration and Enhanced Communication. YASNO’s loyalty program is seamlessly integrated into client services, personal accounts, and various communication channels. With an integrated message editor, the company can create mass mailings and personalized messages tailored to specific customer segments, fostering stronger connections with its clientele.
  6. Competitive Edge and Business Success. By adopting Wallet Factory’s advanced customer loyalty platform, YASNO expects to strengthen customer engagement and retention while unlocking increased cross-selling opportunities. This initiative not only improves brand reputation but also positions YASNO for a competitive edge in the market.

👉 Read the respective case study to know more details on how Wallet Factory managed to successfully deliver its Customer Loyalty platform to help a leading energy supplying brand serve nearly 4 million consumers and 100,000 business users across the country.

YASNO’s partnership with Wallet Factory has been transformative, enhancing customer engagement and unlocking new growth avenues. With Wallet Factory’s advanced customer loyalty platform, we’ve witnessed a surge in customer satisfaction, strengthened brand loyalty, and a surge in cross-selling opportunities. It’s a game-changer that has set us apart in the competitive energy market, paving the way for a brighter, customer-driven future.

Sergiy Kovalenko, CEO at YASNO


Wallet Factory’s successful implementation of an enterprise-grade customer loyalty platform for YASNO signifies a groundbreaking approach to energy industry customer relationships. By leveraging cutting-edge technology, Wallet Factory has empowered YASNO to elevate customer engagement, boost payment discipline, and drive sales growth. This achievement underscores Wallet Factory’s commitment to delivering unparalleled customer experiences and driving the success of its valued clients.

About Wallet Factory

Wallet Factory is a leading FinTech provider offering digital wallet services and customer rewards platforms. With a focus on delivering market-ready eWallets, payment solutions, card tokenization, and customer loyalty programs, Wallet Factory enables financial businesses of all sizes to access digital opportunities seamlessly.

For further information:


Contact: Mikhail Miro, CEO and Co-Founder – [email protected]


YASNO is a prominent brand that supplies electricity and gas to household and business customers, while also implementing energy efficiency and electric vehicle solutions. With a vast network, YASNO provides electricity to over 4 million families and more than 80,000 enterprises throughout Ukraine.

YASNO Contact Information:


Contact: Sergiy Kovalenko, CEO – [email protected]

WF Team
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